Ridesharing and food delivery apps are all out to support sports leagues, such as the collaboration of Uber Eats with the Super Bowl event this year. This time, DoorDash wants to shine as it ties up with women’s leagues and independent restaurants. It’s all about women’s sports.
Collective rise of women’s sports
However, it’s not DoorDash per se, but DoorDash Canada, which is now the official on-demand delivery platform partner of the Professional Women’s Hockey League or PWHL, Women’s National Basketball Association or WNBA, and Northern Super League or NSL in the campaign titled “BRING IT IN.” This is DoorDash Canada’s boldest commitment yet to elevating women’s sports in the North American country on a national stage.
“Sports sponsorships have historically been fragmented: pitting team against team, league against league. We’re rewriting that playbook with BRING IT IN,” stated Heather Cameron, head of brand and creative at DoorDash Canada. “By uniting the WNBA, NSL, and PWHL, we’ve built an alliance that celebrates women’s sports at the most powerful level and together have created new opportunities for restaurants looking to reach more sports-fueled customers."
The Professional Women’s Hockey League is a women’s professional ice hockey league in North America, comprising eight teams, four each from the USA and Canada.
Meanwhile, the PWHL has already overtaken a million fans in attendance, surpassing multiple single-game records – including a world record crowd of more than 21,000 in Montreal – and will expand with two new teams in 2025, in Seattle and Vancouver.
The Women’s National Basketball Association, as you know, is the women counterpart of the NBA. One of its most unforgettable moments in its history was when it staged its first-ever regular-season game outside the USA in Vancouver.
Finally, the Northern Super League is the professional women’s soccer league of Canada. In its inaugural season, the NSL welcomed almost 250,000 fans across the country.
Since it has been DoorDash’s objective to grow and empower local economies, it is passing this on to the world of sports. The BRING IT IN campaign reflects this commitment, supporting historic women’s leagues in Canada and creating more access for fans. The campaign amplifies these three sports leagues, while deeply involving the avid fans. There will be national campaigns across linear TV, social media, in-stadium, and in-restaurant media activations.
The roster
But wait, there’s more. Since it has been core to the mission of DoorDash to empower and grow local economies, it is bringing local restaurants closer to the action more than ever. This is why there’s the BRING IT IN Roster, a nationwide network of independent eateries committed to celebrate women in sports.
It is simpler to join the roster. Small and medium-sized restaurants on DoorDash should commit to broadcasting the WNBA, NSL, and PWHL games for in-person diners, provided they have TV sets in-house.
Furthermore, they must also run game-day promotions for fans at-home. This dual purpose positions each match as both in-venue experiences and delivery occasions, maximizing dining occasions for restaurant owners to capitalize on, while offering fans several ways to engage, whether they’re enjoying a night out or ordering their cravings from home.