When ordering fresh groceries from your favorite stores to your doorstep, you can’t afford to get them with delays. After all, you want your food fresh.
So, here’s Amazon, in partnership with Amazon Prime, coming into the picture. Amazon Prime subscribers can now get their fresh grocery orders – milk, meats, strawberries, and frozen dinners – on the same day, right – on the same day, as the company expands its quick-delivery option for these perishable food items.
Amazon shoppers “can order milk alongside electronics … and check out with one cart and have everything delivered to their doorstep within hours,” Doug Herrington, the chief executive officer of Amazon’s global stores, stated in a press release.
Eligible shoppers from more than 1,000 cities in the USA – talk about Phoenix in Arizona, Raleigh in North Carolina, and Tampa in Florida – can receive their grocery orders right at their doors within hours, even ice cream included, without worrying of it melting.
Amazon added they are planning to expand this service to over 2,000 cities by the end of this year, 2025, following through with last year. In June, the world’s biggest eCommerce company unveiled it is investing as much as $4 billion to bring in same-day and next-day delivery services to over 4,000 rural communities in America by the end of this year.
So, why did this service only come through now, detractors are asking? Well, true, since previously Amazon Prime subscribers and their grocery orders were fulfilled only via Amazon Fresh or Whole Foods. Now, they have access to Amazon and Amazon Prime’s same-day delivery and logistics.
Here’s more. Amazon Prime members will get their same-day delivery for free. However, remember that the membership fees are around $15 monthly or $149 yearly, for orders over $25. If you want, you can compare this with the same-day delivery that Walmart offers.
Previously, Prime subscribers’ grocery orders were fulfilled through Amazon Fresh or Whole Foods. Now the additional service will complete orders through its same-day delivery logistics locations.
To conclude, this brand-new service means Amazon and Amazon Prime shoppers could now order their perishable items alongside their usual Amazon orders, like milk with electronics, or their oranges and potatoes with their novel books, or their frozen pizza with their home improvement tools.
Is that’s amazing? Experts are also speaking up about this landmark decision from Amazon.
“This marks a major expansion for Amazon’s digital grocery service, largely because it’s being offered to its massive Prime member base at no additional cost,” they told ridesharing media. “Notably, Amazon has lowered the minimum order threshold to just $25 – a move that directly threatens Instacart by enabling customers to use Amazon for quick, one-off purchases, a core part of Instacart’s value proposition.”