The world’s number one eCommerce platform, Amazon, has decided to renew its team-up with the UEFA European Women’s Championship for this year until 2030. The reason: to support the sport’s development in the global competition.
The first in the fruits of this collaboration is the opportunity for soccer fans to avail of a wide selection of high-quality products, whether you’re viewing the sports shows from home or celebrating on-the-go, delivering just in time for the concluding bout as the action happens, such as what international supporters witnessed over the past few days.
UEFA’s Guy-Laurent Epstein, executive director for marketing and the league’s co-managing director, spoke about this partnership, saying, "We are delighted to extend our partnership with Amazon through 2030, building on the momentum we’ve created together for women’s football across Europe. Their support in growing women’s football – on and off the pitch – from its dedicated Women’s Football Shop to its support of the UEFA Women’s EURO 2025 Innovation Programme, aligns perfectly with UEFA’s vision for the future of the sport.”
Epstein further went on to highlight that this fresh new horizon for the world of sports and eCommerce “represents more than a partnership,” but a shared vision in the strength of women’s football, as well as its unlimited growth potential.
This tie-up re-capitalizes the support of Amazon in growing the game even further, sponsoring the entire league of the UEFA Women’s Football. These competitions include the UEFA Women’s Champions League, UEFA Women’s EURO 2029, UEFA Women’s Nations League, and UEFA Women’s Youth tournaments.
It’s really the merchandise that has become the highlight of this deal: the Women’s Football Shop ahead of the UEFA Women’s EURO 2025 in Switzerland has stepped up the experience of the fans, even featuring quick deliveries for Prime members on qualified products.
According to Amazon’s official newsroom, this collaboration likewise includes ticket prizes for tours around Spain, France, Italy, Germany, the United Kingdom, and Switzerland. This way, fans could get closer to the thrills. The shop will enhance its offers as the partnership continues.
Women’s football fans and players are the genuine driving force of the growth of this sports, a spokesperson from Amazon told ridesharing media.
“Their passion and dedication have transformed this sport from the grassroots up shown by another record-breaking tournament in Switzerland, we’re excited to announce the extension of our partnership with UEFA Women’s Football beyond this summer’s action,” they further shared. “We’re grateful to play a role in supporting this remarkable community – whether that’s helping a young player find their first pair of boots, or enabling fans to show their team colours – as they continue to write the next exciting chapter of women’s football."
The UEFA European Women’s Championship, colloquially called the UEFA Women’s Euro, is conducted every four years, similar to the Olympics, or a year after the men’s version was first held in the mid-1980s. This bout, participated by women, is held within their association, between the countrywide teams of UEFA’s confederation.
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