Just so you know.
While NBA streams are in-demand, they are also apparently the trickiest deliveries for Amazon. Here’s the scoop.
Amazon is magical because it’s not just for online shopping, but also for streaming videos. Amazon Prime Video is the brand, a subscription streaming service from the world’s number one eCommerce platform, offering a vast library of movies, TV shows, and live sports.
However, it takes a village before shows like NBA streams reach those gadgets. First things first, here are the hardline facts:
- Amazon has a world-spanning collaboration with the NBA.
- Aside from the USA, Prime Video brings games to over 220 countries and territories.
- Amazon streams the games in 14 languages, complete with announcers working from their studios in their homes.
- Live video feeds are provided to those announcers, then synced with their play-by-play calls fr their commentary.
- In-game graphics are placed in. Commercial breaks are edited in.
- Those are not done. Producers will have to oversee and manage the handoff of the teams.
Video editors know about those challenges. Sleepless nights just to come up with the final product, they got you.
“But that pair of games is just a small piece of the world-spanning partnership between Amazon and the NBA. Beyond the U.S., Prime Video is carrying games in more than 220 countries and territories as part of its 11-year, $19.8 billion rights deal. That meant taking on a herculean technological challenge – and seizing a chance to highlight all the tech giant can offer U.S. leagues looking to grow internationally,” ridesharing and delivery correspondent Jacob Feldman stated.
So, it’s genuine. Gleaming in front of you is the fact that international NBA streams are the trickiest deliveries for Amazon. Not really those physical products like homeware and whatnot.
“It’s the most complicated dang thing we’ve ever done,” Prime Video Sports director of production and tech operations Ken Miller told Ridesharing Forum.
Yes, crews are on the road, too.
But with that village working hard, the efforts are paying off.
Amazon Prime Video deliveries went up to a whopping 184 percent up to January 2nd of this year, 2026, compared to games in traditional TV. Audiences also grew in Germany, Great Britain, and more.
Plus, the Latin American consumers got attracted and struck deals with Amazon and the NBA.
“It was really clear that with our success with what we had been doing for a couple seasons … that it would expand beyond that in this new cycle,” stated Matt Brabants, the NBA senior deputy and head of international content partnerships.
Meanwhile, Commissioner Adam Silver is specifically called out how “the digital opportunities with Amazon align perfectly with the global interest in the NBA” after the latest deal got done and came into fruition.
So, even if these are digital deliveries, the milestones are very clear.
“There’s so much focus on, obviously, the domestic side of what we were doing, but it’s so much bigger and broader,” Amazon Prime Video deputy of global live production Jared Stacy told Ridesharing Forum. For more delivery news, sign up for your account here today.