Never that Rappi is getting poor, but business investments are needed to keep operations running at their finest. That being said, the eCommerce store Amazon has recently taken a stake in Rappi, a strategic move that pairs the former’s retail and technology infrastructure with one of the best-known last-mile delivery outfits in South America.
The investment
The initial investment is worth a $25 million convertible note, relatively small for Amazon, but this deal entitles the Seattle-based company to purchase as much as 12 percent of Rappi through warrants if certain milestones are achieved, representatives from the company told Ridesharingforum.com.
Thus, getting access to the logistics network of Rappi can help Amazon compete with regional eCommerce giants, so it’s a mutual partnership.
Meanwhile, for Rappi, this team-up brings an endorsement from the biggest Internet retailer in North America, with opportunities to tap into its logistics and cloud-computing networks. In other words, it’s like a marriage between North America and South America.
The importance of this investment
So, what does this all mean? A company in North America investing in a company in South America.
Well, the scale of Rappi’s network is one thing. Rappi can provide Amazon access to a huge regional delivery system and infrastructure, as well as an extensive experience to operate in cities where logistics can turn to be complex.
In exchange, Amazon, as discussed, can provide Rappi with access to really huge cloud-computing ecosystems and to be a global technology affiliate.
This mutual relationship is also unfolding to be greater as Amazon expands its international business. Amazon reported $716.9 billion in global net sales in 2025, including $161.9 billion from its international segment and US$128.7 billion from Amazon Web Services.
That’s on the part of Amazon. For Rappi, it means expanding beyond deliveries for restaurants to also include financial services, travel, logistics, and rapid delivery.
The result of this mutual tie-up is a substantially bigger and more diversified Rappi than the company Amazon invested in in 2025, making this partnership increasingly relevant to the future of eCommerce, logistics, and digital services across Latin America. So that’s basically it.
Founded in the mid-2010s, Rappi is a Colombian super-app with headquarters in Bogotá, but with offices in São Paulo and Mexico City in Brazil and Mexico, respectively. Rappi is a private company owned collectively by its co-founders and major institutional venture capital investors. It was founded in 2015 by Simón Borrero, who serves as the CEO, alongside co-founders Sebastián Mejía and Felipe Villamarín.
On the other hand, Amazon works as an online marketplace where customers browse products, compare prices, place orders, and pay digitally. Amazon sells some products directly while third-party sellers list their own items. Its fulfillment network stores, packs, and ships many orders. Prime offers benefits such as faster delivery, streaming, and exclusive shopping features.
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