The world’s top eCommerce platform, where you could shop for almost everything, Amazon, has agreed to pay $2.5 billion to some of its customers. The reason: the company duped them. Here is the scoop.
Previously, what happened?
The Ridesharing Forum team would wish to provide context to what actually happened. Ridesharing media have found out that executives at Amazon have really duped a part of its customer base out of the “confusing” cancellation process.
For these customers, the cancellation process for their Amazon Prime accounts is very laborious and confusing at that, as well as the platform refused to proposed solutions to these issues. Plus, there are also supporting details that customers felt were not needed.
The Federal Trade Commission has issued their official statement on this matter. They stated, “Fittingly, Amazon named that process ‘Iliad,’ which refers to Homer’s epic about the lengthy, arduous Trojan War. Amazon designed [the Iliad cancellation process, that is ‘Iliad Flow,’ to] be labyrinthine.”
On the other side of the coin, there are representatives from the eCommerce platform who are likewise stating, "Amazon and our executives are stating this settlement allows us to move forward and focus on innovating for customers. We work incredibly hard to make it clear and simple for customers to both sign up or cancel their Prime membership, and to offer substantial value for our many millions of loyal Prime members around the world.”
Amazon’s representatives are also saying they would continue to do, awaiting for they would conduct their deliveries for Amazon Prime customers in the years, thereafter. In addition, they have emphasized they are always adhering to the laws. Also, the media are saying the authorities have made their win.
To resolve the issue of those customers with Amazon, the Federal Trade Commission must think and create of a much simpler way for consumers to cancel their Prime accounts. Furthermore, the company is being instructed to settle payments for independent and third-party monitoring to guarantee they comply with the settlement terms.
This isn’t the first moment Amazon has been issued by the law to settle its processes with the customers.
“The evidence showed that Amazon used sophisticated subscription traps designed to manipulate consumers into enrolling in Prime, and then made it exceedingly hard for consumers to end their subscription,” the authorities further noted.
What netizens are saying
Over on Facebook, there are almost no discussions and insights on this matter, except for a few posts and videos trying to share their substantial opinions. Usually, news such as this would garner various comments online.
This eCommerce platform offers a wide range of items for customers across the country and internationally, should the local laws in those areas permit. It also has other features within its wing, including Amazon Prime, Amazon Flex, and so much more.
Amazon disclosed that it is agreeing to the amount and to the payment earlier this week, and that it would implement changes to its cancellation process being issued. For more food delivery and ridesharing news, keep browsing this Ridesharing Forum website.