Both Lyft & Uber spend copious quantities of cash on advertising for “New Drivers”, as well as, offering bonuses for referrals. Why? Because 90% of new drivers don’t make it to one year. Maybe Lyft and Uber should invest in their drivers by doing the following:
When a driver hits the one year mark, give them a raise by only taking 20% instead of 25%.
Increase the waiting time reimbursement 2 fold in every market/platform.
Create a Driver Advocate Team to assist drivers who have been deactivated or to assist them with any issue they may have.
Create waiting lists for new drivers where the market(s) are saturated with drivers already.
I truly believe the above would create a more stable driver base.