Both Lyft & Uber spend copious quantities of cash on advertising for “New Drivers”, as well as, offering bonuses for referrals. Why? Because 90% of new drivers don’t make it to one year. Maybe Lyft and Uber should invest in their drivers by doing the following:
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When a driver hits the one year mark, give them a raise by only taking 20% instead of 25%.
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Increase the waiting time reimbursement 2 fold in every market/platform.
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Create a Driver Advocate Team to assist drivers who have been deactivated or to assist them with any issue they may have.
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Create waiting lists for new drivers where the market(s) are saturated with drivers already.
I truly believe the above would create a more stable driver base.