There’s only one reason for a driver to accept the not so great deal Uber is offering. That’s if it’s the best option for the driver at the time. Given the disappearing middle-class jobs, that may be true for a lot of people. Although Americans don’t appreciate it much, safe driving, especially on these free-for-all roads, is a skill. And driving random passengers is not exactly the safest occupation in the world. Nonetheless, the pay is low, because the companies can get all the drivers they want and quality isn’t a priority. What rideshare provides is a low entry threshold to make some money and greater flexibility in your work schedule.
In theory, you already are operating your business. You’re just using the rideshare app. You can do without the app, you need another means of acquiring customers, and you have to comply with state and local regulations for operating a business transporting passengers.